Commercial Storyboard

Commercial Evaluations

http://www.youtube.com/user/underarmour?v=AvYevSiu9Ng
       This commercial is about Under Armor trying to sell their merchandise. They are using a very popular sports figure in the past year to help sell their product. They are using a happy sport like atmosphere to sell their product. Their target audience is young athletes that are trying to enhance their comfort during a game.

http://www.youtube.com/watch?v=cdtejCR413c
        This is a commercial from Nike putting emphasize on their slogan "Just Do It". They used Lebron James as a figure for the saying Just Do It due to all the criticism towards him during the past year for his decision to change teams. They are trying to sell their sports product to athletes around the world by trying to say be what ever you want to be just do what you love.

http://www.youtube.com/watch?v=Nvyknw4VClE
       ESPN is making a commercial about getting you to watch sports programs. They are using the very well known saying "Roll Tide" in their commercial to relate to the sports world. They are trying to imply that all those people in those scenarios watch sports and since everyone is doing it you should too. This commercial is very successful because not only does it appeal to the sports world but it is funny and amusing and it makes people want to tune into ESPN.

http://www.youtube.com/watch?v=PzYKsLch4GM&feature=related
       The product trying to be sold in this commercial is the chips Doritos. They are trying to use humor to sell their product. They are also trying to use sex appeal to make their product more appealing to men. They are trying to say that when you eats their chip that it is so good you will celebrate like you would in a sports game and get flagged for excessive celebration.

http://www.youtube.com/watch?v=Ki6RZXhCLfc
       The product trying to be sold here is Bud Light beer. They are trying to sell beer to a happy friendly atmosphere. They want everybody to have a good time and relax. They are using humorous dialogue to appeal to their consumers. This commercial is successful because the people they want to appeal to find this type of humor funny and are likely to by their product.

Brochure

Letterhead

I tried to make my letterhead as similar to my business card as much as I could. I wanted to keep it simple yet try to make it look professional.

Buisness Card

business card mock

Questionaire

1) What is your business?

We are a corporate enterprise. 

2) Describe your business in one sentence

We have numerous departments within our corporation that manufacture items such as toys and things of that nature, we have departments that sell wholesale food such as produce to supermarkets, we have a department that sells real estate and other departments that sell etc. 

3) Who is your target audience?

Business men and entrepreneurs. 

4) Who are your competitors?

Toys r us, Driscole Berries, Real estate companies, Louie Vuitton, other companies that would match one of our departments criteria.

5) What makes them better/worse than your product/service?

They are worse because they are not as dominant as us and we offer the best service in all of our departments.

8) How do you want your image to be seen in two years?

We are already as big as you can get so just to keep providing the same quality of business we have always been.

9) If your company was an animal, what animal would it be and why?

A lion because it is the king of the jungle and very dominant. Everybody respects the lion and would be a fool to mess with it. 

10) If your company/brand was a person, who would it be and why?

The president because he is the leader and a very strong spoken person and weather or not you like him you respect him.

11) If your company/brand was an object, what would it be?

A $100 bill.

12) If your customer was a cartoon character, who would it be?

No idea.

Lyrical Collage

The theme behind my collage is the song Highway to Hell by ACDC, so I chose 5 images that you would see on the so called "highway to hell". I have a firey horizon infront of the speeding Lambo. I have a firey woman kind of welcoming the car and a lone road sign to show how much longer until it gets there. I mostly used the magic eraser tool and some free hand eraser. I changed the opacity on the images to try and blend them in. I'm not to proud of the fire in the horizon because it looks kinda cheesy but it was my first time really using photoshop so it was the best I could do.

Assignment 3

Vector Illistration

logo

I started off with this image pretty much in my head and when I thought I first finished it I kept thinking what else I could do do it to make it more interesting. I changed the colors around about 5 times and I kept adding little things such as moving the M to edge off the planet then adding a shadow behind the M then behind the world. After going through a bunch of different possibilities this is what I finally ended up with.