Commercial Evaluations

http://www.youtube.com/user/underarmour?v=AvYevSiu9Ng
       This commercial is about Under Armor trying to sell their merchandise. They are using a very popular sports figure in the past year to help sell their product. They are using a happy sport like atmosphere to sell their product. Their target audience is young athletes that are trying to enhance their comfort during a game.

http://www.youtube.com/watch?v=cdtejCR413c
        This is a commercial from Nike putting emphasize on their slogan "Just Do It". They used Lebron James as a figure for the saying Just Do It due to all the criticism towards him during the past year for his decision to change teams. They are trying to sell their sports product to athletes around the world by trying to say be what ever you want to be just do what you love.

http://www.youtube.com/watch?v=Nvyknw4VClE
       ESPN is making a commercial about getting you to watch sports programs. They are using the very well known saying "Roll Tide" in their commercial to relate to the sports world. They are trying to imply that all those people in those scenarios watch sports and since everyone is doing it you should too. This commercial is very successful because not only does it appeal to the sports world but it is funny and amusing and it makes people want to tune into ESPN.

http://www.youtube.com/watch?v=PzYKsLch4GM&feature=related
       The product trying to be sold in this commercial is the chips Doritos. They are trying to use humor to sell their product. They are also trying to use sex appeal to make their product more appealing to men. They are trying to say that when you eats their chip that it is so good you will celebrate like you would in a sports game and get flagged for excessive celebration.

http://www.youtube.com/watch?v=Ki6RZXhCLfc
       The product trying to be sold here is Bud Light beer. They are trying to sell beer to a happy friendly atmosphere. They want everybody to have a good time and relax. They are using humorous dialogue to appeal to their consumers. This commercial is successful because the people they want to appeal to find this type of humor funny and are likely to by their product.